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  • Writer's pictureJason Khoh

Springing into Tradition: A Guide to Japan's Equinox Customs and Culinary Delights

Updated: Mar 25, 2023

As winter comes to a close and the days get longer, Japan welcomes the arrival of spring with various traditions and customs that are steeped in history and culture. The spring equinox, known as Shunbun no Hi, is celebrated on March 20 or 21, depending on the year. Here is a guide to some of the customs and traditions that are associated with this special day in Japan.

Ohaka-mairi: Honoring Ancestors

The spring equinox is an important day in Japan, as it marks the beginning of the new season and the start of a new agricultural cycle. It is a time of renewal, growth, and hope. One of the most popular customs associated with the spring equinox is the tradition of visiting the graves of ancestors and loved ones, known as ohaka-mairi. People clean the gravesites and leave offerings of flowers, incense, and food. It is a way of showing respect for the deceased and honoring their memory.

Culinary Delights: Chirashi-zushi and Nanohana no Ohitashi

Another custom associated with the spring equinox is the making and eating of special foods, such as chirashi-zushi, a type of sushi that is colorful and festive, and the spring vegetable dish called nanohana no ohitashi. These dishes are often enjoyed during the equinox as a way of celebrating the new season and the fresh ingredients that are now available.

Hanami: Cherry Blossom Viewing

In addition to these customs, there are many other spring-related activities that are popular in Japan. For example, hanami, or cherry blossom viewing, is a beloved tradition that involves picnicking under the cherry blossom trees that bloom during the spring months. The blooming of the cherry blossoms is seen as a symbol of renewal and the fleeting nature of life.

Preserving Traditions: The Importance of Cultural Sensitivity

Tourists are drawn to Japan for its unique customs and traditions, and it's important to preserve them. At Mochiwa Mochiya, we understand the importance of cultural sensitivity and offer accurate translations of Japanese customs and marketing materials to help businesses communicate effectively with their target audiences.

For Japanese translation, interpretation, subtitles, voice-overs, and copywriting, contact us today at for an obligation-free quote. Our translation experts have a deep understanding of Japanese culture and are dedicated to helping you achieve your goals.

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Spring in Japan is a time of renewal and celebration, and the equinox customs and culinary delights are a wonderful way to experience the rich culture of Japan.


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