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  • Writer's pictureJason Khoh

From Japan to Down Under: How a Japanese Company Launched a Successful Marketing Campaign in ANZ



Expanding into new markets can be a challenging and exciting opportunity for businesses, but it also comes with its fair share of obstacles. One of the most significant hurdles is the language barrier, which can make it difficult to effectively communicate with potential customers and effectively market products or services. This was the case for a Japanese company that was launching a new product in Australia and New Zealand but was struggling to create a successful marketing campaign due to language barriers.


The company's marketing materials were all in Japanese, which made it challenging for them to connect with English-speaking consumers in Australia and New Zealand. They knew that they needed to have their marketing materials translated into English to effectively market their product to ANZ consumers, but they were worried about the accuracy of the translation and the potential cultural differences that could impact the campaign's effectiveness.


That's when they turned to Mochiwa Mochiya for help. Our team of professional translators specialises in translating marketing materials and other business content, while also ensuring that the translations are culturally sensitive and appropriate for the target audience.


We worked closely with the Japanese company to understand their marketing goals and ensure that the translations captured the essence and message of their original Japanese content. Our translators were able to accurately and effectively translate the marketing materials, including slogans, product descriptions, and advertising copy, into English without losing the intended meaning or cultural context.


Thanks to our quality translation services, the Japanese company was able to successfully launch their new product in Australia and New Zealand, reaching a wider audience and establishing a strong presence in the ANZ market. The translated marketing materials effectively communicated the benefits of the new product to English-speaking consumers, resulting in increased sales and positive brand recognition.


At Mochiwa Mochiya, we understand the importance of accurate and culturally appropriate translations for business marketing materials. Our translation experts have a deep understanding of the linguistic and cultural nuances that are critical in producing translations that resonate with the target audience and effectively communicate the intended message.


Don't let language barriers hold you back from reaching new markets and growing your business. Whether you're a small business or a large corporation, we can help you effectively communicate with your target audience and create successful marketing campaigns. Contact us today for quality translation services that can take your business to the next level.


Testimonial:

'Mochiwa Mochiya's translation services were a game-changer for our business. We were struggling to create an effective marketing campaign for our new product in Australia and New Zealand due to language barriers, but their translation experts were able to accurately and effectively translate our marketing materials into English. The translations were culturally sensitive and appropriate for the target audience, and we were able to successfully launch our product in the ANZ market.'

(client chooses to remain anonymous due to confidentiality agreements in place)


Statistics:


Research has shown that effective communication is a crucial factor in the success of international business ventures. A study by the Harvard Business Review found that companies with effective communication practices are 50% more likely to report lower employee turnover rates and 47% more likely to report higher total returns to shareholders. This highlights the importance of accurate and culturally appropriate translations for businesses looking to expand into new markets.



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